Monday, 9 December 2013

Case Study and My review on Capital FM.

Case study:

Capital FM has 9 stations across the UK, it used to be called Galaxy FM.
Broadcast area: Greater London
Branding: 95.8 Capital FM
Slogan: London's No. 1 Hit Music Station
Owner: Global Radio
Sister stations (radio operated by the same company):


  • Capital Xtra
  • Classical FM
  • Heart London
  • LBC 97.3
  • LBC News 1152
  • Smooth London
  • XFM London
January 3rd, 2011 saw the launch of the new Capital FM Network and as the new hit music network rolled out across the UK, its coverage leapt from 2.1 million in London to 7 million listeners nationwide - after 1 full year. Broadcasting across 9 different key regions on FM in the UK, and with near national DAB Digital coverage.
It was the UK's first national commercial, hit music radio station, and today reaches 7.5 million people every single week, making it the largest commercial radio brand in the UK.
http://www.thisisglobal.com/radio/capital-fm/


Presenters and time's they are live:

I listened to the radio station Capital FM because it is a very popular music station in London. They play music throughout the day and they also have interviews with celebrities about either a song they have released etc. They also have times where they talk about a song and have calls in by people about their reviews about it.
Throughout their radio broadcast they play advertises such as film adverts or food adverts for a wide range of audience. 

What makes them a good radio station is that the presenters voice is very captivating and they speak in a loud and clear voice with confidence which is a must have for people listening to a radio station so they can hear what the presenter is saying.

The personality of the presenter is important in the way they have to engage the listeners and make it worthwhile to listen.
The person presenting Capitol FM has to have a good knowledge of music after all it is a hit music station. They should give a wide variety of music that meets a high standard and would be suitable for the target audience.
I think this radio station would be suitable for teenagers and adults because it suites this type of audience as they play a lot of pop, R&B, hip hop etc. music which appealing to this type of audience.
What I didn't like about the radio station is that it has alot of advertisements through out which is quite annoying as I get bored very quickly. 




Capital FM is a very popular for a radio station as they even have their own social networking sites such as a Facebook page and Twitter page. This is a good idea to engage with the audience and to build a more larger audience through this.
Capital FM has over 500,000 followers on Twitter and a Million fans on Facebook which is a huge amount. This shows that it is a very popular music station.


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